Effective date: August 19, 2025
This Privacy Policy explains how Aura Boost (“we”, “us”, “our”) collects, uses, and shares information when you use our mobile application and this website. We comply with applicable laws and platform policies, including the Apple App Store Review Guidelines and Google Play Developer Policies.
1. Who We Are & How to Contact Us
Aura Boost is developed by Nathan Masi. If you have questions or concerns about this policy, please contact us:
Email: auraboostaffirmations@gmail.com
2. What We Collect
- Device & App Info: device model, OS version, app version, language, approximate location (derived from IP), advertising identifiers (e.g., AAID/IDFA).
- Usage Data: screens viewed, session duration, notification opens, non-identifying event analytics.
- Affirmation Preferences: saved favorites, viewing history (on-device or via analytics in aggregate, without personal identification).
- User Images: photos you select or capture in-app for backgrounds or sharing. These remain on your device by default. We do not upload or store your images on our servers.
3. How We Collect It
- Directly from you: when you use features (e.g., saving favorites, choosing images).
- Automatically: via SDKs such as Firebase Analytics (for app performance and usage) and Google AdMob (for ads).
- Notifications: if you enable reminders, we process a token to deliver notifications. You can disable at any time in device settings.
4. How We Use Information
- Provide daily affirmations and core functionality.
- Send optional reminders/notifications you enable.
- Personalize experiences (e.g., saved favorites, custom backgrounds).
- Measure performance and improve our app.
- Show ads (AdMob) to keep the app free.
- Offer an optional $1.99 Ad-Free Experience. Purchases are processed through Apple App Store or Google Play Billing. We do not process or store your payment information directly.
- Detect, prevent, and address technical issues and abuse.
5. Legal Bases (GDPR/UK GDPR)
- Performance of a contract (to provide the app and its features).
- Legitimate interests (analytics, app improvement, fraud prevention). We balance these against your rights and expectations.
- Consent (push notifications, personalized ads where required). You may withdraw consent in app or device settings.
6. Advertising & Analytics
We use Google AdMob to display ads and Firebase for analytics:
- AdMob: Privacy Policy
- Firebase: Privacy Policy
Personalized Ads: Depending on your region and platform settings, AdMob may use your advertising identifier to personalize ads. You can opt out of personalized advertising in your device settings (e.g., “Limit Ad Tracking” on iOS or “Opt out of Ads Personalization” on Android).
7. Data Sharing
We do not sell your personal information. We share limited data with service providers (e.g., analytics, ads, crash reporting) strictly to operate and improve the app. These providers act as processors subject to contractual safeguards.
8. Data Retention
We retain data only as long as necessary for the purposes described or as required by law. User images selected as backgrounds are stored on your device; remove them in-app or via your device’s photo management.
9. International Transfers
>Your data may be processed outside Canada, including in the US.
10. Your Rights
Depending on your location (e.g., EU/EEA, UK, California), you may have rights to access, correct, delete, or restrict the use of your personal data, and to object to processing or withdraw consent. To exercise rights, contact: auraboostaffirmations@gmail.com.
CCPA/CPRA (California): We do not “sell” or “share” personal information as defined by CPRA. You may submit rights requests using the contact above.
11. Children's Privacy
Aura Boost is not directed to children under 13 (or the minimum age in your jurisdiction). We do not knowingly collect data from children. If you believe a child has provided data, contact us to delete it.
12. Security
We use reasonable technical and organizational measures to protect information. No method is 100% secure; please use strong device security and keep your OS up to date.
13. Permissions Used in the App
- Photos/Media/Storage (optional): to select or capture images for backgrounds or sharing. Images remain on-device unless you explicitly export/share them.
- Notifications (optional): to send affirmation reminders you enable.
- Network Access: to fetch content, deliver ads, and analytics.
14. Changes to This Policy
We may update this Policy to reflect changes in our practices or legal requirements. If changes are material, we will notify you in-app or on this page and update the “Effective date” above.